BP Case Study
1,000 to 10,000 Users in Less than 6 months
Overview
BP is one of the world's largest energy companies providing its customers with fuel for transportation, energy for heat and light, retail services and petrochemical products for everyday items. BP has over 100,000 employees in 100 different countries. SDA has been providing support for BP's media archive, ImageShop, for more than 5 years. Within that time BP built up a library of over 9,000 assets organized into one database where users search by keywords, categories, locations, businesses, dates, authors and collections then retrieve files and download them from any desktop 24/7 with no supporting software. After successfully installing SDA Visual on its servers, BP wanted to maximize the value of its media assets by increasing the number of employees that access the site and the number of assets the users downloads. At that time, there were 1000 users searching and retrieving assets from Imageshop.
SDA Strategy & Results
SDA Strategy |
Result |
| To implement a Single Sign On Authentication Process allowing BP employees to automatically enter ImageShop without registering. | BP's user base grew from 868 users to 10,021 users within 6 months. We expect this number to double after an internal marketing campaign launches in April 2006. |
| To enhance the search process enabling users to more easily retrieve assets. | On any given work day users download over 130 files a day up from 39 files a day. |
| To further reduce time & money spent identifying, searching, retrieving, distributing, purchasing and/or re-creating media assets. | Over 10,000 BP users benefit more with the ability to access existing assets without incurring any costs. |
| To compliment BP's branding efforts by allowing BP users to access brand assets consistent with it's look and feel. | Centralizes over 9,000 assets with no limits to the number of users that may access the library. |
Growth & Download Chart
